Effivity Cookie Policy

 

Last updated on 14th of June 2020

 

The website www.effivity.com Effivity”) uses cookies. In this cookie policy (the “Cookie Policy”), you can find information about the types of cookies that we use, the purposes for which each of the cookies is used, and how you can manage your cookies.

 

Contents of the Cookie Policy

1.Responsible entity (data controller)

2.Cookies that we use

3.Cookie consent

4.Disabling cookies

5.Google Analytics

6.Interest-based advertising

7.Google ReCAPTCHA

8.Contact us

 

1. Responsible entity (data controller)

The data controller that is responsible for the processing of your personal data through the Effivity is Effivity Technologies Pvt Ltd having a registered business address at

A-4, Narsinhdham Society, Near Mother School, Gotri Road, Vadodara, 390021, Gujarat, India, and any of its subsidiaries we”, “us”, and “our”). We control first-party cookies on Effivity.

 

2. Cookies that we use

We use several types of cookies on Effivity, namely:

  Technical (strictly necessary) cookies that are essential to ensure the correct functioning of Effivity and to provide the services requested by you;

  Preference cookies that record information about the choices that you have made on Effivity;

  Marketing cookies that allow us to create, implement, and examine our digital marketing campaigns. Such cookies allow us to reach the right customers, analyse the productivity of our marketing campaigns, and offer you personalised advertisement; and

  Statistics cookies that allow us to generate statistical reports about how you use Effivity.

The table below provides an overview of our cookies, including their purpose and expiration time.

 


 

 

Strictly necessary cookies

Name

Type

Provider (location)

Expiration

Purpose

ARRAffinity

First-party HTTP cookie

Effivity

(the United States)

End of session

The cookie is used to distribute traffic to the website on several servers in order to optimise response times.

JSESSIONID

First-party HTTP cookie

Effivity

(the United States)

End of session

The cookie is used to preserve your states across page requests.

Preference cookies

Name

Type

Provider

(location)

Expiration

Purpose

_hjShownFeedbackMessage

First-party HTTP cookie

Effivity

(Ireland)

1 day

The cookie is used in context with the website’s user feedback functionality. It determines whether you have been shown feedback messages.

_hjShownFeedbackMessage

First-party HTML cookie

Effivity

(Ireland)

Persistent

The cookie is used in context with the website’s user feedback functionality. It determines whether you have been shown feedback messages.

lang

Third-party HTTP cookie

ads.linkedIn.com

(Ireland)

End of session

The cookie is used to remember your selected language version of a website.

lang

Third-party HTTP cookie

LinkedIn

(Ireland)

End of session

The cookie is set by LinkedIn when a web page contains an embedded “Follow us” panel.

Statistics cookies

Name

Type

Provider

Expiration

Purpose

_ga

First-party HTTP cookie

Effivity

(the United States)

2 years

The cookie is used to set a unique ID that is used to generate statistical data on how you use the website.

_gat

First-party HTTP cookie

Effivity

(the United States)

1 day

The cookie is used by Google Analytics to throttle request rate.

_gid

First-party HTTP cookie

Effivity

(the United States)

1 day

The cookie is used to set a unique ID that is used to generate statistical data on how you use the Websites.

collect

Third-party Pixel cookie

Effivity

(the United States)

End of session

The cookie is used to send data to Google Analytics about your device and behaviour. It also tracks you across devices and marketing channels.

_hjid

First-party HTTP cookie

Effivity

(Ireland)

Persistent

The cookie sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.

_hjid

First-party HTML cookie

Effivity

(Ireland)

Persistent

The cookie sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.

_hjTLDTest

First-party HTTP cookie

Effivity

(Ireland)

End of session

The cookie is used to detects the SEO-ranking for the current website. This service is part of a third-party statistics and analysis service.

Marketing cookies

Name

Type

Provider

Expiration

Purpose

_hjIncludedInSample

First-party HTTP cookie

Effivity

(Ireland)

End of session

The cookie is used to determines if your navigation should be registered in a certain statistical place holder.

bcookie

bscookie

Third-party HTTP cookies

LinkedIn

(the United States)

2 years

The cookies are used by LinkedIn for tracking the use of embedded services.

GPS

Third-party HTTP cookie

YouTube

(the United States)

1 day

The cookie is used to register a unique ID on mobile devices to enable tracking based on geographical GPS location.

IDE

Third-party HTTP cookie

DoubleClick

(the United States)

1 year

The cookie is used by Google DoubleClick to register and report your actions after viewing or clicking on one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to you.

lidc

Third-party HTTP cookie

LinkedIn

(the United States)

1 day

The cookie is used by the social networking service, LinkedIn, for tracking the use of embedded services.

lissc

Third-party HTTP cookie

LinkedIn

(the United States)

1 year

The cookie is used by the social networking service, LinkedIn, for tracking the use of embedded services.

pagead/1p-user-list/#

Third-party Pixel cookie

Google

(the United States)

End of session

Unclassified

test_cookie

Third-party HTTP cookie

DoubleClick

(the United States)

1 day

The cookie is used to check if your browser supports cookies.

UserMatchHistory

Third-party HTTP cookie

LinkedIn

(the United States)

29 days

The cookie is used to track you on multiple websites, in order to present relevant advertisement based on your preferences.

VISITOR_INFO1_LIVE

Third-party HTTP cookie

YouTube

(the United States)

179 days

The cookie is used to estimate your bandwidth on pages with integrated YouTube videos.

YSC

Third-party HTTP cookie

YouTube

(the United States)

End of session

The cookie is used to register a unique ID to keep statistics of what videos from YouTube you have seen.

yt-remote-cast-installed

yt-remote-fast-check-period

yt-remote-session-app

yt-remote-session-name

Third-party HTML cookies

YouTube

(the United States)

End of session

The cookies are used to store your video player preferences using embedded YouTube video.

yt-remote-connected-devices

Third-party HTML cookie

YouTube

(the United States)

Persistent

The cookie is used to store your video player preferences using embedded YouTube video.

 

 

3. Cookie consent

When you visit Effivity for the first time, we may ask you to provide us with your consent to our use of cookies via a cookie consent banner (e.g., if your IP address indicates that you are based in the EU). If you do not provide your consent to our use of all cookies, we will serve you technical cookies only that are strictly necessary to ensure the proper functioning of Effivity. The use of such cookies does not require your consent. Please note that we may not be able to provide you with the best possible user experience if not all cookies are enabled. If you are not served a cookie consent banner, we will automatically use all cookies listed in section 2 above.

 

4. Disabling cookies

If you are served a cookie consent banner, you have the freedom not to provide consent for statistics, marketing, and other non-strictly necessary cookies.

If you would like to refuse our use of non-essential cookies on Effivity, you can do it at any time by declining cookies in your browser or device. Please note that some parts of Effivity may not function properly without cookies.

It may be helpful to consult the cookie management instructions of the browser that you use:

•      Safari: https://support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac

•      Chrome: https://support.google.com/chrome/answer/95647

•      Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

•      Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies

•      Microsoft Edge: https://support.microsoft.com/en-us/help/4468242/microsoft-edge-browsing-data-and-privacy-microsoft-privacy

 

5. Google Analytics

We use Google Analytics, the analytics service provided by Google, Inc. located in the United States (“Google”) to analyse your use of Effivity. Google generates statistical and other information by means of cookies and we use its services to create reports about your use of Effivity. Google Analytics cookies are anonymous first-party cookies (please refer to section 2 for more information) that do not allow us to identify you in any manner. The information generated by cookies about your use of Effivity (including your IP address) will be transmitted to and stored by Google on servers in the United States. To ensure your privacy, your IP address will be anonymised and Google will not combine your IP address with other information Google holds about you. Thus, Google will not be able to identify you.

In certain cases (e.g., when required by law or when third parties conduct services on behalf of Google), Google may transfer the information to third parties. For more information about Google Analytics’ privacy practices, please visit https://support.google.com/analytics/answer/6004245.

If you would like to opt out from Google Analytics, you can do so by installing a Google Analytics opt-out browser add-on available at https://tools.google.com/dlpage/gaoptout?hl=en.

 

6. Interest-based advertising

You may encounter targeted interest-based advertisement on Effivity or other websites on the Internet. Such ads are generated on the basis of your use of Effivity and data generated by your cookies. You can control how such advertisements are shown to you or opt-out from targeted advertising by consulting the guide powered by the Digital Advertising Alliance available at https://youradchoices.com. For more information on opting-out from advertising features on your device, please visit https://www.networkadvertising.org .

 

7. Google ReCAPTCHA

We have implemented reCAPCHA, the service provided by Google, to verify whether you are a human being and not a robot. It helps to protect Effivity against spam and abuse. The reCAPTCHA analysis take place in the background. When you use reCAPCHA, Google will collect some personal and non-personal data from you, such as:

•         All cookies set to your browser by Google in the last 6 months;

•         Information about your mouse clicks;

•         CSS information;

•         Date;

•         Browser language;

•         Any plug-in installed in the browser; and

•         Javascript objects.

The above-mentioned data will be sent to Google located in the United States. We have a legitimate interest in protecting Effivity from abusive automated crawling and spam. For more information about Google reCAPTCHA and Google’s privacy policy, please visit the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/v3.html.


 

 

8. Contact us

For any questions about this Cookie Policy, you can contact us by email or post:

Email: privacy[at]effivity.com .

Postal address: Effivity Technologies Pvt Ltd.

A-4, Narsinhdham Society, Near Mother School, Gotri Road, Vadodara, 390021, Gujarat, India,

 

 

 

 

***