If your business is preparing for certifications like ISO 9001 or ISO 27001, conducting an internal audit by using the right audit sampling method will help the organization assess its quality management systems for compliance.
Audit sampling typically involves reviewing about 10 to 20% of total transactions or records to gather sufficient evidence for ISO 9001 certification audits. Let's look at the audit sampling methods that help your organization confidently pass the next certification audit.
Internal audits are systematic reviews conducted within a company to check for compliance with the operations and processes involved. These audits also help the company to identify risks and suggest improvements in the operations to work at their best capacity.
For example, an internal audit may review how the company handles its customer complaints and accordingly suggest improvements.
Some of the certifications that require internal audits are:
Audit sampling is a process implemented by auditors to select and examine a subset that represents a larger set of records or transactions. Instead of the tedious task of reviewing every item, auditors sample data to gather reliable audit evidence efficiently and provide conclusions for the entire population. In audit sampling, a population means the entire group of records or transactions from which an auditor selects a sample that represents the entire set.
For example, during an ISO 9001 audit, it's unrealistic to check every invoice. Hence, a set of chosen samples is tested to infer compliance.
Internal audit sampling ensures:
How to choose the samples? What factors should be taken into consideration when sampling for compliance? Sampling methods answer these questions and determine how samples are selected.
Internal auditors use either probability or non-probability sampling methods to select items. The choice depends on the audit objective, population size, and risk considerations. Let's break down both main categories.

In probability audit sampling, every item in the population gets a defined chance of being selected. This method is often preferred for ISO 9001 audits.
1. Cluster Sampling
Cluster sampling sorts out the population into groups, also known as clusters, and entire clusters are randomly selected for audit. It's suitable when transactions are naturally grouped, such as by location or region.
For example, auditing three randomly selected warehouses out of ten.
2. Systematic Sampling
In systematic sampling, internal auditors select every nth item from an ordered list, for example, every 5th invoice of a batch.
Systematic sampling is straightforward, unbiased, and ideal for large, well-ordered datasets.
3. Stratified Random Sampling
In this type of sampling, the population gets split into groups, also known as strata. On the basis of risk or importance, random samples are drawn within each group. An intensive risk-based audit approach is implemented to sample the higher-risk strata.
More samples are drawn from high-value transactions than from low-value ones.
Non-probability sampling is based on the auditor's judgement. Not every item has a defined chance of selection; hence, even if this is a quicker and easier method, it can still introduce bias and is generally less robust for certification purposes.
1. Convenience Sampling
The internal auditor selects items that are easiest to access or review. This method saves time but is less likely to uncover hidden issues.
For example, examining records for the most recent month.
2. Judgment Sampling
Here, the auditor uses experience and knowledge to target items most likely to reveal meaningful audit evidence. This method is commonly used in risk-based audit work for areas of known risk or those with a history of previous issues.
For example, selecting transactions near quarter-end, according to historical data, is where errors occur the most.
3. Quota Sampling
The auditor specifies specific characteristics (such as department or region) and ensures that each is represented proportionally in the sample.
Here, it is ensured that every business unit in an organization is sampled.
4. Snowball Sampling
This type of sampling is used for a population that is tricky to comprehend. Snowball sampling involves auditing certain items, and then the auditor lets those choices lead to the next step (such as referrals). It's rare in ISO 9001 audits, but it might be used for compliance investigations.
Audit sampling is not without risk. The two main risks are:
Sampling risk: This is when the sample does not represent the population, leading to incorrect conclusions.
Non-sampling risk: These errors are not related to sampling, such as misinterpreting evidence or using an inappropriate audit procedure.
To minimize sampling risk, the audit must utilize sufficiently large and representative samples and follow a well-defined method, particularly for ISO 9001 audit compliance.
Major standards for sampling that are included in auditing are as follows.
Picking the ideal sampling method is an essential decision for passing ISO 9001 and other quality certifications. In this case style, we saw that probability sampling offers statistical rigor and is generally favored for objective audit evidence. On the other hand, non-probability sampling can be faster but should be used with caution, especially for critical or high-risk audits.
Businesses must always align their audit approach with relevant standards and clearly document the rationale behind their sampling.
Effivity empowers organizations to simplify, automate, and optimize every aspect of internal audit sampling for ISO compliance. It makes every step – from planning to implementing solutions – audit-ready with the help of an organized workflow.
With Effivity, it is easy to:
Effivity's flexible audit solutions enhance your sampling strategy, documentation, and corrective actions, making your business pass the toughest certification audits with ease.
Start your journey with Effivity today and make every audit easier, faster, and more reliable.
Schedule a Free Demo
Internal Audit Sampling Methods that Pass Certification
What is Resource Planning? A Guide for Smarter Operations
ISO 14001 Environmental Management System: Implementation Guide for Manufacturing
What Are Food Safety Hazards? A Complete Beginner's Guide
Sustainability Compliance in 2025: New ISO Standards and Regulations
Learn how AI is reshaping quality management software by making it more efficient and accurate to aid businesses in compliance, inspections and data-driven decisions!
Explore how food safety and management systems impact the food industry to ensure better safety and quality standards in all food production practices.
Effective quality management involves proactive risk identification. Discover the 5 crucial steps for identifying risks and opportunities within your organisation.
Discover what is CAPA and its pivotal role in quality management, ensuring compliance, improving product quality and enhancing operational efficiency.
Learn about occupational health and safety management systems in detail—significance, benefits, and how to build one. This guide also covers how to digitize your OHSMS system with software and must-have features.
Follow these 12 essential steps to successfully implement OHSAS 18001 within your organization and improve workplace safety management and risk mitigation.
Most Popular
Discover how a leading US-based plastic manufacturing company improved regulatory...
Read more...Achieve supply chain sustainability with ISO 14001. Improve your supply chain management...
Read more...Talked About
Effivity, with its user-friendly and scalable software solutions, is glad to be a part of Idea Pattarai.
Read more...A leading service provider in Singapore transitions from a manual quality system...
Read more...